There's a Villain Running Amok

There's a villain running amok and he must be exposed! The start-up period for any new business is fraught with peril and obstacles to overcome- costs, training employees, developing new customer bases, etc. Petropolis is a typical new business. The doors opened several weeks ago and we have had an overwhelmingly positive response from pet owners in the community. Daily, there are calls to house, play with, and groom pets. And the Thanksgiving and Christmas Holiday seasons look promising as well.

One of the pitfalls that all new businesses face is marketing. How do you let the community know that you are open and what services you offer? To address this issue, we blanketed the area with yard signs strategically placed at the entrances of popular upscale subdivisions and busy intersections. They have been working great. That is until now...

Apparently, there is a villain running amok in Union, Kentucky and he has a fetish for Petropolis signs. In the dark of the night, someone has begun to remove our Petropolis signs. One by one, they are disappearing. At first, I blamed the missing signs on forces of nature; acts of God; or bored teenagers. Now, however, I am suspecting something far more sinister. Slowly, the places where a Petropolis sign once stood are being filled by homemade signage from a competing Pet Grooming shop who has recently opened their doors as well. Purely a coincidence, I think.

So now, I will trek across Frogtown Road and collect the remaining Petropolis signs so that they can be re-homed in other strategically located spots which may attract the eyes of needy pet owners. On my way, I will pass several signs advertising the other Pet Grooming shop and I be compelled to say, "God Bless us, everyone."

Happy Holidays!